Direct marketing policy

Last update: 2023.07.07

These rules govern the manner and conditions for receiving commercial messages /also called “direct marketing”/ from the “bulgarian.academy” website, owned by “BULGARIAN EDUCATIONAL CYBERNETICS” AD, EIC 207326463.

Concepts

“Direct marketing” in an electronic environment can be understood as “any form of advertising by which a natural or legal person sends direct marketing messages directly to one or more identified or identifiable end-users who use electronic communications services”.

“Consent to receive commercial messages from “bulgarian.academy” includes a subscription to receive messages and notifications sent via electronic communication channels (such as e-mail, SMS, email, etc.), containing information about goods, holding events and educational products for upskilling, acquiring new knowledge and skills, as well as various online courses in e-commerce, advertising, marketing, technology, investment, and finance.

Purpose of advertising messages

Providing up-to-date general and thematic information about goods offered at “bulgarian.academy”, free and paid services, representing educational products for increasing qualifications, acquiring new knowledge and skills, offers, conditions, preferential prices, current and upcoming promotions of “bulgarian.academy”, as well as other commercial communications, market and consumer research.

Way to express consent to receive commercial messages:

Every user, after familiarizing himself with this policy, can express his consent to receive commercial messages from “bulgarian.academy” through the online registration form on the “bulgarian.academy” website, whereby marking a check in a separate check box, he provides explicit consent. For direct marketing on the website, BULGARIAN EDUCATIONAL CYBERNETICS AD collects and processes the following personal data:

e-mail address
names
telephone
Opt-out/Unsubscribe from receiving commercial messages:

Any user who has given consent under item 3 to receive commercial messages from “bulgarian.academy” may withdraw their consent at any time in the following ways:

use the opt-out form at the end of this Direct Marketing Policy;
uses the link available in each commercial message sent;
to contact us at the email address: [email protected].

In case of disagreement or withdrawn consent to receive commercial messages, your registration on the “bulgarian.academy” website remains active and access to its content remains unrestricted.

Storage and protection of personal data

You will find information on how to store, process and protect the personal data provided in connection with receiving direct marketing messages in the “Privacy and Protection of Personal Data Policy”.

The legal basis for the processing of your data is the express consent you have given.